Bathukamma is a colorful state festival of Telangana, celebrated by women with flowers that grow exclusively in the region and is considered a symbol of Telangana’s cultural identity. The monsoon rains usually brings plenty of water into the fresh water ponds of Telangana and it is also the time when wild flowers bloom in various vibrant colors all across the region. The festival falls during the latter half of monsoon, before the onset of winter. The most abundant ones among the flowers are the ‘gunukapoolu’ and ‘tangedupoolu’ apart from other flowers like banti, chemanti, nandi-vardhanam etc. Bathukamma is celebrated by the women folk of Telangana, heralding the significance of nature in vibrant colors of multitudinous flowers. Bathukamma App, a novel initiative of Telangana Tourism is a remarkable mobile application that connects the users of the smart-phone generation in understanding the cultural milieus of Telangana region.

Features of the App

A one-of-its-kind floral festival, the app represents a completely new way of connecting the exquisite traditions of Telangana through latest technology.The app can be downloaded on play store easily followed by hassle-free navigation and operation. It showcases the various aspects of the festival of Bathukamma in an easy-to-understand format.

The app offers the right platform to explore various cultural activities and official celebrations being organized as part of Bathukamma festivities in Hyderabad and other parts of Telangana on behalf of the Government of Telangana. The app helps you to understand the social and environmental context behind this delightful festival of flowers. You can enjoy a glimpse of the various dishes and the recipes that are made exclusively as offering to the Goddess. These are very special and most of them are unique to Telangana, highlighting the importance of cuisine in this festival.

Users can also explore the significance of each variety of flower being used for creating the floral wonder, representing the true spirit of this festival. The unique, path-breaking and resourceful Bathukamma app also reflects the efforts of Telangana Tourism in leveraging the latest attributes of technology in actively promoting the cultural milestones of India's youngest state, Telangana.

Bathukamma 2017 Contests

There are three exciting contests being organized this Bathukamma season. Online users can now post their own Bathukamma video, involving a song or dance on the official Bathukamma app of Telangana Tourism. The video is an opportunity to capture the grand celebrations in the form of quality videos. You can now shoot a brief video narration regarding the importance of this festival and other events and activities associated with it and upload it on the app. The video contest is a great chance for the online users to express their views, experience, participation or knowledge regarding the festivities. Here’s one more exciting contest where online/social media followers of telangana Tourism can upload/post high-definition pictures of the festival celebrations, preparations for the festival, the Bathukamma procession and a host of other events related to the festival on the app.

The app marks a great endeavor with Telangana Tourism leaving no stone unturned in its efforts to promote the distinct culture of the region, while Bathukamma app heralds a digital platform to explore the festival of flowers, bliss and happiness. Here’s your chance to explore and enjoy this festival through the most-sought after Bathukamma app.