Bathukamma is a colourful and vibrant festival of Telangana. It is celebrated by women, with flowers that grow exclusively in the region and is a symbol of Telangana’s cultural identity. The festival falls during the latter half of monsoon, before the onset of winter. The monsoon rains usually brings plenty of water into the fresh water ponds of Telangana and it is also the time when wild flowers bloom in various vibrant colors all across the region. The festival this year assumes more significance as Telangana state has received abundant rain with most of the lakes filled to the brim. The most abundant of the flowers are the ‘gunukapoolu’ and ‘tangedupoolu’ apartfrom other flowers too like the banti, chemanti, nandi-vardhanam etc. Bathukamma is celebrated by the women folk of Telangana, heralding the significance of nature in vibrant colors of multitudinous flowers.

Bathukamma App, a novel initiative of Telangana Tourism is a remarkable mobile application that connects the users of the smartphone generation in understanding the cultural milieus of Telangana region. A one-of-its-kind floral festival, the app represents a completely new way of connecting the exquisite traditions of Telangana through latest technology.

The app can be downloaded on play store easily followed by hassle-free navigation and operation. It showcases the various aspects of the festival of Bathukamma in an easy-to-understand format. You can explore the various cultural activities being organized as part of Bathukamma festivities in Hyderabad and other parts of Telangana through this app, which offers a sneak peek into the official celebrations on behalf of the Government of Telangana.

The app offers a right chance to understand the context - social and environmental behind this delightful festival of flowers. You can enjoy a glimpse of the various dishes and the recipes that are made exclusively as offering to the Goddess. These are very special and most of them are unique to Telangana, highlighting the importance of cuisines that can be viewed through this app.

Through this app, you can even explore the significance of each variety of flower being used for creating the floral wonder, representing the true spirit of this festival. The unique, path-breaking and resourceful Bathukamma app also shows the efforts of Telangana Tourism in leveraging the latest attributes of technology in actively promoting the cultural milestones of India's youngest state, Telangana. The app marks a great leap with Telangana Tourism leaving no stone unturned in its efforts to promote the distinct culture of the region, and the Bathukamma app is all set to usher a digital transformation for the festival of flowers, bliss and happiness. Here’s your chance to explore and enjoy this festival through the most-sought after app.

For Android Users : https://goo.gl/EnInAK
For IOS Users : https://goo.gl/CEDrP7